Helping our publishers grow their traffic and their revenue
Empowering our publishers with resources that help them grow has been at the forefront of all the product releases we launched this month. Today, we rolled out the two final releases in the series, which we believe are the most...
Empowering our publishers with resources that help them grow has been at the forefront of all the product releases we launched this month. Today, we rolled out the two final releases in the series, which we believe are the most exciting and impactful — Content Optimization and Content Ideas.
Content Optimization powered by Topic, the AI-assisted content creation and search engine optimization platform, is now available to all publishers at CafeMedia and AdThrive. This tool enables publishers to optimize and curate existing content and research new content, all within their dashboard.
There are many SEO platforms on the market today, and our team explored them all. Topic is the best. Their powerful natural language processing capabilities offer a world-class solution that can help our publishers grow their traffic for the long term. And today, we can share that Topic is available exclusively to CafeMedia and AdThrive publishers.
This morning, we announced that CafeMedia acquired Chia Labs, Inc., founded by Ryo Chiba and Nikhil Aitharaju, the developers of Topic. As part of the acquisition, Ryo and Nik will join our technology team and focus on supporting the growth and development of the Topic platform to better serve our publishers. We’re happy to welcome them to our team, and look forward to working with them to develop more ways to support our publishers.
To complement the Topic integration, CafeMedia’s product and engineering teams developed a Content Ideas Generator. It uses a proprietary keyword recommendation algorithm to provide a custom list of winnable content opportunities specifically optimized for each publisher in the network.
Combining Topic’s Content Optimization platform with our new Content Ideas technology makes it easy for publishers to create content in half the time, and significantly improve search performance, leading to more traffic and more revenue.
Before today’s launch, a group of CafeMedia and AdThrive publishers participated in a beta test of these new tools, and the results were dramatic. On average, posts that were updated using the content optimization platform saw a 30% or more improvement on their search performance.
“Wow, this is so cool! We’re seeing great success so far and will use this for literally every post we can!”
– Fit Foodie Finds
“Amazing!! That description generator blows my mind! It’s incredible—the semantically related words that are included are so helpful and it uses writing that’s so personable and friendly. One word…WOW.”
– Tip Junkie
We believe by putting these powerful tools into the hands of publishers we can empower them to be more strategic about content that increases their audience and boosts their revenue. We’re excited to see how these new features help propel our publishers’ sites to new heights!