James Baldwin

Senior Vice President, Publisher Performance

James and his team of ad performance experts work behind the scenes helping creators make as much money as possible by analyzing network data, troubleshooting ad issues, and designing ad strategies for industry-leading RPMs. James lives is Fargo, North Dakota with his wife and two kids and farms on the occasional summer weekend.

Paul Bannister

Chief Strategy Officer

Paul Bannister is the Chief Strategy Officer at Raptive. In his role, he leads the company’s monetization teams across ads, affiliate marketing, and new revenue streams. His teams work to create compelling media and commerce experiences that connect the world’s largest brands with the company’s more than 5,400 creators.

He joined the company in 2006 and held a series of senior strategy and development roles before being appointed Chief Strategy Officer. During his tenure, he has been a key architect in building the company’s industry-leading programmatic approach and shaping the company’s cutting-edge products and programs.

Before joining Raptive, he founded Online Gaming Review, one of the first websites dedicated to computer games, authored two books on computer games, and held roles at USWeb/CKS, Ameritrade, and CMP Media.

Paul serves on the board of the IAB Tech Lab and is actively involved in the W3C and Prebid communities that are driving the future of advertising.

Emily Burt

Chief Customer Officer

Emily Burt leads Raptives Customer Service teams. In her role, she focuses on growing the company’s best-in-class customer service operations and building out new capabilities beyond its core advertising offering to ensure creators and publishers are equipped with the best features and services to grow their small businesses for the long term.

Prior to joining the company, Emily spent 17 years in various roles at Google, most recently leading YouTube’s Creator and Artist Development team for the Americas region. Before joining Google, she was a professional soccer player, playing in the first U.S. women’s professional soccer league and the professional league in Russia.

Phil Chiang

Senior Vice President, Growth and Operations

As the SVP, Growth & Operations, Philip leads the company’s growth, product and strategic marketing as well as marketing operations. Previously with Vimeo and SoundCloud, Philip has been working with independent creators for many years and is passionate about helping creators grow their careers and make a living doing what they love.


Philip earned his BS from Boston College and his MBA from The University of Chicago Booth School of Business. He lives in NYC and can often be seen running through Central Park with his faithful yellow labrador, Luke.

Ryan Chichirico

Senior Vice President, Engineering

As the Senior Vice President of Engineering at Raptive, Ryan Chichirico leads the company’s ad code and applications engineering teams in developing innovative solutions that drive growth and empower creators. Ryan brings a wealth of experience from his previous role as VP of Engineering at Sovrn, where he oversaw the Sovrn Ad Exchange, Affiliate, and the Publisher Platform.

Ryan holds a Bachelor of Science in Computer Science from Colorado State University and possesses a diverse technical background, including expertise in wireless location systems, multimedia platforms, and operating SaaS products. His teams have successfully built, deployed, and maintained numerous high-performance client/server applications capable of managing tens of billions of transactions daily.
Outside of work, Ryan enjoys spending time with his family exploring the beautiful outdoors of Colorado. He is committed to giving back, through volunteering at local non-profits or traveling the world to leave a positive impact on those he meets.

Becca Clark

Vice President, Creator Partnerships Management

Becca Clark is VP, Creator Partnerships Management at Raptive, where she leads the talented team responsible for delivering exceptional customer service and personalized support and fostering meaningful connections with Raptive’s top creators.

Since joining the company in 2014, Becca has played a pivotal role in shaping Raptive’s growth and success, wearing many hats—all with a focus on helping creators thrive and building deep, impactful relationships.

Becca earned her bachelor’s degree in Human Development and Family Studies from Samford University and began her career in the non-profit sector, where she developed content and programs for families and parents. She now lives in a Phoenix suburb with her husband and three children, where she enjoys spending time outdoors and making the most of Arizona’s beautiful landscapes.

Kim Crain

Senior Vice President, Human Resources

Kim leads the Human Resources efforts for Raptive, focused on building and engaging a world-class team. Prior to joining the company, she was a senior consultant with RealHR Solutions providing management-level HR support to businesses and not-for-profits in New York City. She has held senior HR positions at Public Health Solutions and Full Moon Interactive and started her career at ADP. Kim graduated from Arizona State University.

Tom Critchlow

Executive Vice President, Audience Growth

As Executive Vice President of Audience Growth, Tom Critchlow leads Raptive’s audience growth function, aiming to support and enhance creator growth across the Raptive network of 5,200+ creators. He oversees strategies to drive sustainable traffic growth across search, social and syndication.

Prior to joining Raptive, Tom worked as a consultant working with leading media companies like The New York Times, Dotdash, and Ziff Davis and technology giants such as Google, Atlassian, and Gartner.

He lives in Brooklyn with his partner and two kids and enjoys rock climbing, biking and blogging.

Colleen Curtis

Senior Vice President, Corporate Communications

Colleen Curtis is SVP, Communications at Raptive, where she oversees all external communications and PR for the company.

Colleen brings more than two decades of experience as a media and communications executive, having advised CEOs, elected officials, and government leaders, led award-winning creative teams, and launched large-scale media properties, including websites, newspapers, magazines, and premium scripted dramas. Prior roles include leadership positions at the NY State Executive Chamber, Starz Entertainment, the White House Office of Digital Strategy, AOL, Good Morning America and the New York Daily News.

Colleen studied journalism at Columbia University’s Graduate School of Journalism and Boston University’s College of Communications.

Jeff D’Onofrio

Chief Financial Officer

Jeff D’Onofrio is Raptive’s Chief Financial Officer. He ensures Raptive continues to build a scalable and financially strong organization and leads the company’s Finance, Data & Analytics, Human Resources, and Corporate and Business Development teams.

As a seasoned digital media executive with deep experience in operations, strategy, and finance, Jeff’s career has spanned live streaming, social media, digital publishing, advertising, and commerce. He has charted tremendous growth and unlocked profitability and value as an executive at companies including Google, Zagat (where he served as CFO), Major League Baseball Advanced Media (as CFO), Yahoo (as General Manager of Yahoo News), and Tumblr—where he spent eight years as CFO, COO, and finally as the company’s Chief Executive Officer. Jeff received his undergraduate degree from Penn State University and his MBA from Cornell University. He also serves on the Board of the National Jazz Museum in Harlem.

Brynne Delerson

Senior Vice President, Solutions Marketing

Brynne leads Solutions Marketing for Raptive, drawing from her fifteen years of experience in blogging and online content creation. She’s passionate about the creator economy and uses this to connect Raptive’s creators and publishers with exactly the solutions, products, and services they need to succeed.

Before joining Raptive, Brynne established and ran her own ad-monetized website and business, gaining hands-on experience and insight in everything from WordPress development and email marketing to SEO and photography. She came on board in 2017 to lead Raptive’s initial customer communications efforts, and over the years, has been instrumental in developing numerous processes, communication channels, and educational resources and opportunities for creators.

A lifetime lover of literature, Brynne splits her free time between reading and writing. She enjoys 300 days of sunshine in the Colorado mountains where she lives with her husband and two cats.

Shobha Doshi

Senior Vice President, Programmatic Strategy & Operations

Shobha Doshi is the Senior Vice President of Programmatic Strategy and Operations at Raptive. She leads the programmatic sales and partnerships team and connects Raptive’s more than 5,400 creators to the best advertising technology partners programmatically. Shobha brings more than a decade of experience in advertising technology to her role.

Beginning her stint at Raptive within the sales development team, Shobha rose to take on a new role in the Revenue Operations team before becoming the leading force and an integral member of the team responsible for architecting and building the company’s programmatic strategy and team. This new programmatic strategy unlocked a huge expansion opportunity, growing Raptive’s capabilities to help thousands of creators tap into the company’s leading advertising technology. Before joining Raptive, Shobha held digital media sales positions at Novartis Pharmaceuticals and The New York Times. She has a Bachelor of Arts from Rutgers University and received an MBA from New York University’s Stern School of Business.

Walt Dublin

Vice President, Enterprise Publisher Development

Walter Dublin serves as the Vice President of Enterprise Publisher Development at Raptive, where he oversees a team dedicated to driving the growth and success of new enterprise publisher partnerships. With a career rooted in helping some of the world’s largest media companies scale their audiences and unlock new revenue opportunities, Walter combines strategic expertise with a passion for innovation to drive meaningful growth.

Prior to joining Raptive, Walter led supply-side partnership development for companies such as Revcontent, MGID, and Decide Technologies, delivering measurable impact and helping shape cutting-edge approaches to digital advertising and audience engagement.

Walter is a proud alumnus of The Ohio State University, where he was a proud member of the Buckeyes’ 2006 and 2007 Big Ten Championship football teams. He now resides in Charlotte, North Carolina, with his three children, where he enjoys balancing his professional endeavors with quality family time.

William Eisner

Chief Product Officer

With more than 20 years of experience in media and advertising product leadership, Will leads Raptive’s product and UX teams and drives the company’s overall product vision, which serves more than 5,400 creators and enterprise publishers.

Prior to joining the company, Will led product teams responsible for TripAdvisor’s flagship hotels marketplace, WordStream’s online advertising platform, and Acquia’s Drupal enterprise digital experience platform.

Will graduated from Columbia University and happily carries on a family tradition in advertising following his great-uncle, who wrote a well-known ad jingle for Muriel Cigars in the 1950s.

Rene Freling

Senior Vice President, Creator Solutions

Rene Freling is Senior Vice President, Creator Solutions, at Raptive. He oversees many of our programs that support creators in running and growing their businesses, such as Email Marketing, SEO, Recruiting & Organizational Design, Consumer Research and Wealth Planning.

Rene joined the company in 2020, having held a number of senior roles at digital media and tech companies on both sides of the Atlantic. He has previously worked in commercial, editorial, operations and general management positions at companies including The Telegraph, Travelzoo and Momondo (now part of Kayak).

He’s also a former entrepreneur, journalist, and travel blogger, and has studied at The University of Sheffield, INSEAD and MIT Sloan.

Courtney Kahn

Executive Vice President, Creator Experience Marketing

Courtney is responsible for many crucial touchpoints, experiences, and communications with Raptive creators. She works cross-collaboratively across teams to support and build out new projects, offerings, and initiatives, always aiming to create the best experience and ensure creator happiness. Courtney has been serving creators since 2015.

Before joining the team, Courtney taught high school English and ran her own photography business in the heart of Florida. She graduated from Florida State University with a B.A. in English Literature and lives on the Florida coast with her husband and daughter.

Jonathan King

Executive Vice President, Revenue Operations

Jon King is the Executive Vice President of Revenue Operations at Raptive. In his role, he oversees the teams responsible for maximizing revenue for every Raptive creator and publisher and the overall organization. He also defines business processes alongside consumer and sales functions.

Prior to joining the company in 2008, Jon was a corporate strategy and business process consultant for Fortune 100 firms. He graduated from the University of Pennsylvania with a BAS in Systems Science & Engineering and BA in Economics, and he holds an MBA with concentrations in Marketing and Finance from Columbia University. Jon lives in New Jersey with his wife, two daughters, and family dog.

Mikaela Kingsley

Senior Vice President, Enterprise Publisher Solutions

Mikaela Kingsley, SVP of Enterprise Publisher Solutions at Raptive, has been with the company since 2014, and on the Enterprise team since its start in 2018. With a background in data, client service, and revenue operations, Mikaela has played a pivotal role in building Raptive’s enterprise services into a business unit that addresses complex challenges and maximizes client revenue.

Mikaela graduated from the University of Virginia with bachelor’s degrees in Commerce and Psychology. Before joining Raptive, she worked at Comscore and a GroupM media agency, where she developed her analytical and client relations expertise. Her broad experience gives her a deep understanding of what publishers need to succeed.

Max Kotov

Senior Director, Product

Max Kotov leads Product Management at Raptive across two key groups. The Creator Tools & Insights team empowers creators to grow audiences and revenue through intuitive dashboards and actionable insights, while the Data team ensures robust and efficient data operations for both Raptive’s internal stakeholders and its network of over 5,400 creators. Combining product management expertise with a strong technical foundation, Max brings both strategic vision and hands-on experience to this leadership role.

Max’s passion for building technology products emerged early–from creating an award-winning website while in middle school to his current work mentoring the next generation of product managers. Originally from Russia, Max came to the United States as an exchange student and began his college journey at 16. He holds a Master’s degree in Information Technology and a Bachelor’s degree in Computer Science, and lives in New York City with his wife.

Erika Leone

Executive Vice President, Integrated Marketing

Erika Leone is EVP, Integrated Marketing at Raptive, where she leads brand, integrated marketing, events, and creative services.

Previously, Erika led global brand marketing at SoundCloud, where she helped usher in a new era for audio streaming and artist pay equity. Through campaigns, editorial, events, and partnerships, she transformed the brand from product platform to the pulse of what’s next in music. Prior to SoundCloud, Erika held brand marketing, strategy and creative roles at Under Armour, DDB New York, and MKTG, working consistently throughout her career to elevate and celebrate the incredible stories of artists, athletes, and creators worldwide.

Michael Lombardi

Senior Vice President, Creator Growth

Michael Lombardi serves as the Senior Vice President of Creator Growth at Raptive, where he leads the development of new creator partnerships. He is passionate about providing content creators with the resources they need to thrive.

Throughout his career, Michael has been dedicated to helping content owners grow and monetize their audiences, supporting access to free ad-supported content for users around the world. Prior to joining Raptive, he played a pivotal role at Taboola, leading their supply-side business from pre-revenue to over $1 billion and partnering with more than 7,500 websites. He also led publisher development at PubMatic and was responsible for launching Permutive’s first-party data platform for CTV and streaming providers.

Michael is a graduate of the University of Maryland. He currently resides in New Jersey, where he enjoys hiking, biking, and trail running with his dog, Kona.

MaryRay Lombardo

Senior Vice President, Sales

MaryRay Lombardo is the Senior Vice President of Sales at Raptive, where she leads the sales and marketing teams and connects our advertising partners with more than 5,400 creators through best-in-class content and media programs. MaryRay brings nearly two decades of experience in sales and marketing to her role. Prior to joining Raptive, she held digital sales & leadership positions at Dotdash Meredith, Martha Stewart, Undertone, and CBS. MaryRay holds a Bachelor of Arts from the University of Michigan.

Patrick McCann

Senior Vice President, Research

Patrick McCann’s role at Raptive often involves strategic initiatives focused on improving monetization. His work includes content and reader segmentation, experimental design, user privacy, audience addressability, ad marketplace dynamics, and evaluating emerging technology. McCann can offer innovative solutions that adapt to the evolving needs of digital publishers and creators.

His leadership role at Prebid.org, where he serves on the board and chairs the committee responsible for publishing the Prebid.js software gives him insights into the latest developments in ad tech, which he can then leverage to benefit Raptive’s strategies. This dual role enhances his ability to drive forward-thinking initiatives at Raptive and within the broader ad tech community.

Previously, Patrick was Raptive’s Vice President of Data Science. Before joining the team in 2013, Patrick was Lead Data Scientist at eXelate and a statistician at comScore.

Marc McCollum

Chief Innovation Officer

Marc McCollum is Raptive’s Chief Innovation Officer. He is responsible for developing new revenue streams that open new monetization opportunities for its more than 5,400 creators, such as the company’s affiliate products and services, and the creation of its new video and social offerings, among other opportunities that complement the company’s industry-leading digital advertising sales business.

Prior to joining Raptive, Marc was the President of Media and Commerce at Red Ventures, a premiere data-driven media and marketing services company (#13 on Comscore at the time). At Red Ventures, Marc drove the acquisition of CNET Media Group and led a team to deliver the growth objectives of nine premium digital brands, including CNET, ZDNet, Metacritic, GameSpot and TVGuide. He also led RV’s strategic content partnership with TIME Magazine, grew Bankrate’s Deposits and Wealth Management platform and launched a digital R&D incubator, starting over 20 digital businesses.

Marc spent the first 20 years of his career at Accenture, where he was a partner advising clients and leading engagements focused on content, marketing, adtech and customer acquisition. His time at Accenture included 3 years in Indonesia, where, among other initiatives, he launched an Innovation Center to reduce poverty and improve financial inclusion through technology innovation.

Marc lives in Charlotte, NC with his wife and three children.

Jordan Moore

Executive Vice President, Creator Advocacy

Jordan has a decade of experience building relationships with the highest quality creators in the industry and understanding the day-to-day needs and challenges creators face in their businesses. After building out a first-class Account Management team, he now uses his experience to advocate for creators and growing Raptive’s services to better support their needs. As one of the earliest employees at AdThrive (now Raptive), he has been with the company since 2013.

Jordan graduated from Oklahoma State and started his career working for the non-profit, Compassion International. After 11 years in Colorado, Jordan now lives in Oklahoma City with his wife and 3 daughters (#girldad). He enjoys mountain biking, driving his Jeep, and everything Star Wars.

Marla Newman

Executive Vice President, Sales

Marla Newman is EVP, Sales at Raptive. In her role, she’s responsible for leading the company’s best-in-class sales organization and driving the strategy that connects advertisers to its creators’ 188M monthly visitors. Newman, a 20-year digital media veteran, joined Raptive from DotDash Meredith, where she was President of Digital Sales–Lifestyle Group.

Joining Meredith Corporation in 2016, she led all aspects of the digital team’s go-to-market strategy and execution for brand, agency, and holding company partners, doubling Meredith Corporation’s digital media business growth while creating a best-in-class sales organization of nearly 200 team members. She was also responsible for spearheading the largest strategic brand partnerships in the company’s history and an integral part of post-acquisition integrations during Meredith’s acquisition of Time Inc., and again during the company’s merger with DotDash.

Prior to joining DotDash Meredith, Marla served as Global Head of Agency Development at AOL and Microsoft and held senior leadership roles at FOX Sports Digital, MTV Networks, and MSN.

She is a graduate of the University of Oregon and a member of The Advertising Group of New York’s Board of Directors.

Ami Patel

Senior Vice President, Data and Analytics

Ami Patel leads Raptive’s Data & Analytics team. Ami and her team focus on driving better understanding and decision-making through better tools and data.

Ami brings over 20 years of research and digital media experience to the role. Before joining Raptive, Ami was the analytics owner for various products at Comscore, a global media measurement and analytics company. Prior to her time at Comscore, Ami contracted as a Software Engineer at the U.S. Department of Education.

Ami was born and raised in India and moved to the U.S. for higher education in the 90s. She currently lives in Northern Virginia with her husband and daughter.

Tina Pautz

Chief Business Officer

Tina leads new partnerships with Raptive creators and also oversees the business unit serving Raptive’s enterprise publishers.

Before joining Raptive, Tina led Convertro—Verizon Media’s marketing attribution, analytics, and activation platform—and before that, oversaw client services and operations for Ad.com Dynamic Retargeter (ADR), having been a key participant in its predecessor, Buysight’s sale to AOL. She started her career in finance, working in asset management and real estate investment prior to joining Buysight as its seventh employee.

Tina graduated from the University of Southern California (Fight On!) and currently resides in Naples, FL, with her horse and mini labradoodle. When she’s not at work or the barn, you can find her on a yoga mat or chasing powder in Big Sky, MT.

Hal Rotholz

Senior Vice President, Product

Hal Rotholz is the Senior Vice President, Product for the Raptive Ad Code team. He oversees Product team members responsible for driving incremental revenue and visitor engagement across Display, Video, Identity and On Page Experience. He balances a mix of needs across creator revenue performance, site visitor experience and advertiser ad performance. Hal brings over 20 years of web monetization experience, having previously worked at Dotdash Meredith overseeing Revenue Products, Mobile Web, Affiliate, SEO and Emerging Platforms. With a background in web engineering, Hal began his career in online technology creating a gaming social network startup during the birth of the social network era.

Steven Samuels

Executive Vice President, Finance and Administration

Steve oversees Raptive’s finance and administrative efforts, including accounting, human resources, financial planning, investor relations, and legal. Prior to joining the company, he worked at Deutsche Bank. Steve graduated from McGill University in Canada, with an MBA with an emphasis in Finance and a BSc in Microbiology and Immunology. He lives in New Jersey with his wife and two daughters.

Michael Sanchez

Co-founder and Chief Executive Officer

Michael Sanchez is the co-founder and Chief Executive Officer of Raptive (formerly CafeMedia and AdThrive). He is responsible for leading the Company as it builds a creator-first future where independent creators become the most valuable and important part of digital media. In his role, he is focused on supporting an extraordinary 300-person team while growing the company’s capabilities that empower 5,400 of the world’s best creators to build their businesses and compete at the highest levels on their own terms.

A serial entrepreneur, Michael co-founded and served as President of Do Something, a non-profit organization dedicated to helping millions of young people each year take action to improve their communities. He also co-founded and served as the Chief Executive Officer of the profitable ’94 Cup Daily, the nation’s only daily newspaper dedicated to the 1994 World Cup soccer tournament held in the United States.

Michael is an avid soccer player who played at the nation’s top-ranked University of Virginia team in college before playing professionally in Zimbabwe while teaching high school math. He currently enjoys playing in an overly competitive men’s soccer league and working to avoid injury. As a child, Michael traveled around the world as a top-ranked junior chess player. He received extensive media coverage as a chess prodigy, conducting dozens of chess exhibitions and earning a draw with the #3 ranked player in the world.

He graduated from Columbia Law School with honors and has a B.A. in Economics from the University of Virginia.

Andrew Shue

Co-founder

Andrew, along with CEO Michael Sanchez, is a co-founder of Raptive (formerly CafeMedia and AdThrive.)

In addition to his career in digital media, Andrew has worked as an actor, movie producer, professional soccer player, and community activist.

He played a leading role in the hit TV show Melrose Place, produced the feature film “Gracie,” played pro soccer for the LA Galaxy for two seasons, and co-founded two national organizations, “Do Something” (launched in 1994 with Michael) and “The People” (started in 2018). Both groups seek to catalyze social change and reform through service, community building, and activism.