Heavy.com partners with CafeMedia to grow RPM by 64%

The challenge

Heavy.com, today’s platform for the most sought-after news and information, was seeking the optimal balance between advertising and user experience; maximizing revenue while supporting long-term traffic growth.

The approach

Partnering with CafeMedia Ad Management (CAM) to fully manage their ad stack, Heavy was able to focus key resources on content creation and audience development. With CAM removing the burden of programmatic advertising monetization, Heavy invested in significant new initiatives to grow audience.

The results

CAM and Heavy developed a long-term strategy that balanced ads and audience to grow the publisher’s RPM by over 64%; traffic grew by 149% YoY. Heavy is a leading example of CAM’s ability to free up publisher’s most valuable resources to focus on audience while reducing ad load, resulting in sustainable revenue growth.

100% of publishers who have switched to CAM from other ad management services have made more money with the same or fewer ads, and over half have experienced revenue lift of more than 103%.