CafeMedia guarantees publisher payments
We have always paid publishers on time, every time — even when an advertiser hasn’t paid us. In 2019, two major ad tech firms went bankrupt and didn’t pay for almost one million dollars’ worth of ad impressions. And we...
We have always paid publishers on time, every time — even when an advertiser hasn’t paid us.
In 2019, two major ad tech firms went bankrupt and didn’t pay for almost one million dollars’ worth of ad impressions. And we covered every cent of that for CafeMedia publishers.
In 2020’s unprecedented economic climate, that $1 million could easily turn into $10 million as more ad tech companies face nose-diving revenue, late payments, slashed salaries and layoffs or ultimately, bankruptcy.
When an ad tech company goes out of business, it’s almost always publishers that pay the price. But not at CafeMedia.
We will always pay our publishers — no matter what
Yes, this is something we have always done. In that respect, it’s not news.
Facing the very real possibility that the unpaid advertiser dollars from 2019 might be only a drop in the bucket compared to 2020, we wanted to make sure we could continue to commit to this and did some serious number crunching to make sure you can have absolute peace of mind.
Ad management companies that operate on razor-thin margins aren’t financially prepared to face what’s happening in the world right now. If advertisers don’t pay them, they may not be able to pay publishers when it really matters, even if they have in the past.
From the very beginning we’ve built our business on a sound financial foundation to withstand economic shocks and continue supporting publishers.
If advertisers can’t or don’t pay, we are committing to make that our problem and not yours.
Today, it’s official:
We are guaranteeing payments for CafeMedia publishers, whether we ultimately get paid or not.
Not with CafeMedia yet? We want to pay you, too!
Our mission is building a creator-first future, and that means supporting content creators as much as we can so that we can be stronger in aggregate.
Digital media is going through a once-in-a-lifetime shock, but the Coronavirus pandemic is far from the largest long-term crisis publishers face. Increasing data privacy regulations and the death of the third party cookie pose an existential threat to publishers, and we believe it is critical that publishers band together in preparation for the even bigger battle that is coming when third-party cookies go away.
We’ll extend this exact same payment guarantee to new publishers who join CafeMedia. The application process is rigorous — our vetting process protects each CafeMedia publishers’ revenue potential — but the more amazing, high-quality publishers join our network, the stronger we collectively become.
We have always believed you deserve to be paid the absolute most for your incredible content, and even in these tumultuous times, we are 100% committed to doing just that.