Announces Launch of CafeNation - a powerful influencer platform activating more than 1500 quality content creators, with 350MM social followers - on behalf of advertising partners
New York, NY (March 6, 2017) - CafeMedia, the digital media company that supports and empowers quality content creators announced reaching 91 million unduplicated monthly US unique visitors (UVs) according to the January 2017 comScore Media Metrix® ratings. CafeMedia's increased traffic positions the publisher at #23 on the comScore top 100 properties listi and outranks well-known publishers including Meredith Digital, Buzzfeed, and Vox Media.
CafeMedia supports more than 1,500 high-quality content creators across flagship editorial brands CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company's premium content collective, AdThrive, is home to some of the most popular digital properties covering parenting, home, and food.
As part of its remarkable growth, CafeMedia now ranks #2 in the overall lifestyle categoryii and delivers substantial scale across key verticals, holding leading positions in Parenting, Home, and Food categories respectively.
Top Lifestyle Properties:
Top Family & Parenting Propertiesiii:
Top Home Propertiesi~:
Top Food Propertiesv:
"Our heritage is in reaching moms, millennials and Latinas, and we're beyond excited to achieve scale in food and home categories in such a monumental way," said Marisa Russell, EVP of Sales, CafeMedia. "We're on a mission to fuel the female creative economy and passion points like home design, trying new recipes, and weekend DIY adventures are how our world class content creators are connecting with their audiences most effectively."
CafeMedia also announced the launch of CafeNation, its proprietary influencer dashboard and platform.
"We are inspired by our amazing content creators and the outstanding engagement and loyalty they have built with hundreds of millions of women across their own sites and on every social platform," said Michael Sanchez, CEO of CafeMedia. "Now, with the launch of CafeNation, we can provide our advertising partners with turnkey solutions to activate these powerful voices, and their 350 million social followers, on behalf of the the brands they love and want to tell their audiences about."
CafeMedia's explosive growth is driven by the company's deep editorial coverage which includes over 1,500 trusted content creators. Utilizing its premium ad formats, custom programs, and highly effective programmatic solutions, CafeMedia connects brands with key customer segments in authentic, powerful ways.
CafeMedia is the leading digital content company which supports and empowers more than 1,500 high-quality content creators in parenting, home, lifestyle and food categories across flagship editorial brands CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company's premium content collective, AdThrive, provides superior ad optimization support, the latest technology, and hands-on customer service to help its creators live their passions.
The company reaches over 91 million monthly unique visitors, as well as 350 million social followers across platforms with authentic, inspiring, shareable content. CafeMedia develops custom content marketing, native advertising, and influencer programs that connect brands to deeply engaged audiences and is a leader in providing premium programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners, Draper Fisher Jurvetson, and ABRY Partners as lead investors.
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i comScore, Media Metrix® Multi-Platform Top 100 Properties Ranked Category, January 2017, U.S.
ii comScore, Media Metrix® Multi-Platform, Lifestyles Ranked Category, January 2017, U.S.
iii comScore, Media Metrix® Multi-Platform, Family & Youth - Family & Parenting Ranked Category, January 2017, U.S.
i~ comScore, Media Metrix® Multi-Platform, Lifestyles - Home Ranked Category, January 2017, U.S.
v comScore, Media Metrix® Multi-Platform, Lifestyles - Food Ranked Category, January 2017, U.S.