our mission

Reflect the experience of every woman, no matter where she is, where she’s coming from, or where she’s going. We spark her curiosity, we amplify her voice, we lift her up.

who we are

CafeMedia is a rapidly growing digital media company that reflects the experiences of more than 100 million users who visit our owned and operated Properties, Blogger Network, and Social Platforms each month.

CafeMedia's properties, which include CafeMom, MamásLatinas, Baby Name Wizard, Vivala, and Revelist and the AdThrive blogger network generate more than 800 million page views and 200 million video views every month. Collectively, we also engage users beyond our properties, with 290 million social media followers.

AdThrive, now part of CafeMedia, is a leading lifestyle digital publishing and ad monetization network covering food, home, parenting and DIY. AdThrive empowers bloggers and content creators to make a living doing what they love - producing great content. The complete ad optimization and management service delivers programmatic advertising effectively to bloggers, finds the best-paying advertisers in the industry, and even recommends new strategies to keep bloggers' sites on the cutting edge of market trends.

Recognizing how multi-dimensional and diverse millennial women are, we recently launched Vivala and Revelist, distinct platforms that leverage our deep insights to serve our millennials in unique and customized ways.

Multi-cultural brand Vivala is a mobile-first platform highlighting real stories, video and images that represent the unique voices of millennial Latinas. Vivala resonates with bold, savvy Latina women, engaging with over one million monthly unique visitors through video, photography, and culturally relevant conversations.

Revelist, is a mobile-first media publication that surfaces stories that matter most to a generation of women who are glued to their phones. Revelist delivers quality content including beauty and fashion inspiration, sex and relationship advice, smart personal essays, entertainment and lifestyle updates, and savvy breaking news coverage to millennial women.

CafeMedia develops custom content marketing, native advertising, and word-of-mouth programs that help brands add value to users' lives and activate word of mouth. We are also leaders in helping advertisers reach the right users and generate results through premium programmatic solutions. CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.

by the numbers

73 million unique visitors*
290 million social media followers

200million monthly video views
800 million monthly page views*

*across our owned & operated properties

our brands

CafeMom AdThrive Revelist MamásLatinas Vivala Baby Name Wizard CafeMedia Studios
cafemom site


Our flagship property, CafeMom, is #1 for moms, reaching 25 million monthly visitors on everything connected to a mom’s life, and celebrating the rich, complicated, hilarious reality of her every day.

Launched as a community platform in 2006, CafeMom expanded to include high quality content in 2010, launching The Stir. The site covers a wide variety of topics including parenting, food, home, beauty, health, news, tech and pop culture - all from a mom's perspective. CafeMom is the leading destination for smart, engaging and funny content for a diverse audience of moms – created by women who are smart, engaging and funny. Users have spent more than 76MM minutes (that's more than 144 years!) watching our quality video content, which covers everything from the real stories of moms raising kids with special needs, to home workout routines any mom can fit into her busy day.

2016 & beyond


AdThrive helps leading online publishers make the most money possible by optimizing the ads on their site. Founded in 2013, AdThrive provides the latest technology and high-quality, hands-on customer service to help its clients live their passions.

AdThrive was created when founder Andy Marzka, a math teacher, brought his data-driven mindset to helping his wife Kelly's blog improve its revenue, substantially growing its revenue after some initial testing. It was clear there was an opportunity to help more people in the blogging community, and AdThrive was born. Since that day in 2013, the personal attention, hard work, and data-minded results AdThrive offers has made it the leading ad optimization company for publishers looking to earn more money with less work.

2016 & beyond


Revelist is a mobile-first media publication delivering quality content to millennial women. From fashion and beauty inspiration (no matter your size), to sex and relationship advice, to smart and savvy breaking news and personal essays, Revelist surfaces the stories that matter to a generation of women who are glued to their phones. Revelist's goal is to flood the internet with the images and stories that make ALL women feel smart, beautiful, and included. Launched in early 2016, the platform has surpassed 2.5 million unique monthly visitors and 170 million video views with its share-worthy content.

mámaslatinas site


MamásLatinas is the first bilingual online destination dedicated to connecting, entertaining and empowering Latina moms. Reaching more than 5 million monthly unique visitors, MamásLatinas super-serves the culturally unique interests and needs of its audience with a combination of dynamic community and compelling editorial content.

MamásLatinas' unique offering features the voices and stories that matter most to Latina moms, with high quality programming like "Mi Mejor Yo," a guide that lets every woman realize her best self inside and out, Nueve Meses, a guide through pregnancy that focuses on moms feeling their best throughout the nine months, and a video series featuring Telemundo star Adamari Lopez as she first journeyed through her pregnancy and now shares her experiences as a new mom.

vivala site


Vivala is a mobile-first lifestyle platform for millennial Latinas fueled by user participation, highlighting the real stories, video and images that represent the unique voices of the audience. Vivala’s content ranges from workplace empowerment, to beauty tips that embrace the diversity of Latinas, to stories on women who are making an impact in their communities.

Vivala’s original video series feature well-known YouTube and Instagram stars and bloggers who represent the diverse voices of millennial Latinas. Contributing Creators have included Jackie Cruz, singer and star of Netflix's Orange is the New Black, celebrity fitness trainer to the stars Ary Nuñez, and model and fashion blogger Natalie Suarez.

babyname wizard site

Baby Name Wizard

BabyNameWizard.com was acquired in 2014, part of the company's larger strategic initiative to provide quality content and tools that help expecting and new moms. Founded in 2008, Baby Name Wizard offers the most comprehensive and engaging tools and advice for expectant parents seeking a baby name. The site has been honored as one of TIME Magazine's "50 Best Websites."