Folio:‘s sister brand AdMonsters announces its 2018 Power List, honoring professional excellence and influence in digital media & advertising.
Google has frustrated publishers with its approach to the General Data Protection Regulation.
Imagine if every impression could find its perfectly matched buyer. Demand-side platforms (DSPs) are the ultimate gatekeepers for screening inventory, but publishers only see which bids and buyers come through the front door. There’s a lot of valuable information publishers don’t know that keeps buyers on the other side of those gates.
A few years ago, publishers had a pretty simple monetization stack: an ad server, typically DoubleClick for Publishers, Google’s AdX enabled as their primary remnant fill platform and maybe a tag-based supply-side platform.
In ad tech, we either spend a lot of time hunting for the next big thing or kvetching about what’s broken in our ecosystem. Rarely do we stop to take stock of what we’re doing well and give ourselves a deserved pat on the back.Private marketplaces (PMPs) are one such thing that’s been all too easy to pick on.
While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the same: private marketplaces (PMPs).
Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories.
In a media environment that increasingly favors scale, CafeMedia bought AdThrive on Thursday in a deal that will triple the reach it can offer to advertisers.
CafeMedia has acquired AdThrive, a lifestyle blogger and ad monetization network. The acquisition is expected to double CafeMedia's audience reach.
Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at what the segment values most when it comes to work, money and experiences.
Although it's not breaking news that Snapchat is on the rise as a social media force among younger Millennial women, it's helpful to step back and understand why it has gained popularity so rapidly against Facebook, which remains the dominant channel of choice.
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