CafeMedia drives 137% RPM lift for fast-growing sports site

The Challenge ClutchPoints, one of the fastest-growing sports publishers in the US, sought to maximize programmatic revenue across both display and video while maintaining their high-value direct-to-advertiser partnerships. Demand-side partners had also placed the domain on blocklists, restricting yield.   ...

By Tina Pautz

The Challenge

ClutchPoints, one of the fastest-growing sports publishers in the US, sought to maximize programmatic revenue across both display and video while maintaining their high-value direct-to-advertiser partnerships.

Demand-side partners had also placed the domain on blocklists, restricting yield.   

The Approach

CafeMedia’s tailored solution provided ClutchPoints with seamless direct deal integration and management while increasing programmatic yield, leading to a 137% RPM lift across display and video. CafeMedia also designed a custom ad experience to help support its premium video offering initiative as well as its direct sales efforts.

Clutchpoints opened new sources of premium demand leveraging CafeMedia’s close relationships with industry partners.

The Results

137% RPM lift

88% year-over-year revenue growth

50% year-over-year increase in search traffic