Digital Publisher Ramps Up Multi-Platform Sales Efforts to Serve Audience of 78 Million -- Moms, Millennials & Latinas -- with Authentic, Engaging Content
New York, NY (November 2, 2016) - CafeMedia, the digital media company that operates CafeMom, Revelist, Vivala, MamásLatinas and ad optimization network AdThrive, announced today that Marisa Russell has been named EVP, Sales. In this role, Russell will lead the sales team, oversee all digital sales efforts, and develop innovative advertising products and programs across CafeMedia's properties including native, customized content, original video and innovative ad formats.
"Marisa comes to us with 20+ years of experience in media, marketing and technology sectors," said Michael Sanchez, CEO of CafeMedia. "She's uniquely qualified to bring our properties to the next level in amplifying our sales efforts, raising our profile in the marketplace and deepening our relationships with key partners. She understands how to bring people together, inspire excellence and work with teams to bring the best ideas to the table."
CafeMedia is a rapidly growing women's lifestyle publisher which recently acquired AdThrive, a leading blogger and ad optimization network focused on food, home, parenting, and DIY. The company's audience doubled with the acquisition, now reaching over 78 million unique monthly visitors along with 290 million fans across social platforms. CafeMedia's owned and operated brands super-serve moms, millennials, and Latinas with authentic, inspiring content and connect advertisers with engaged audiences at scale.
"We're experiencing a very empowering time for women overall, and I'm excited to connect our advertising partners with CafeMedia's authentic brands and editorial voices," said Russell. "It's a powerful proposition to be able to tap an army of creative talent, including AdThrive's blogger network, to create content for the world's best brands and commercial storytellers and support all of it with world class insights and tremendous distribution capabilities."
Most recently, Marisa led North American ad sales at Red Bull Media House (RBMH) where she built operational and sales strategy for commercial partnerships with an emphasis on video and RedBullTV. Prior to RBMH, she served as the East Coast sales lead for Percolate, an all-in-one software platform that helps marketers plan, create, and execute their marketing on a global scale, on multiple platforms.
She also spent twelve years at AOL in multiple sales roles, most recently leading the go-to-market strategy for AOL's Content Marketing Group and as Head of East Coast Sales for CPG & Retail. Responsible for leading a team of 30 that built partnerships with brands and their agencies, she and her team represented AOL's multi-platform content, media and enterprise level product portfolio to its many strategic clients.
Russell holds a BS from the State University of New York at Oswego and lives in Long Beach, NY with her husband and three children.
CafeMedia is a rapidly growing digital media company, delivering content that reflects the experience of every woman, no matter where she is, where she's coming from, or where she's going. CafeMedia operates properties including CafeMom, Revelist, Vivala, MamásLatinas, Baby Name Wizard and ad optimization network AdThrive.
Acquired by CafeMedia in September 2016, AdThrive helps leading online publishers make the most money possible by optimizing the ads on their site. Founded in 2013, by Andy and Kelly Marzka, AdThrive provides the latest technology and high-quality, hands-on customer service to help its clients live their passions.
The company now reaches over 78 million unique monthly visitors according to comScore, as well as 290 million fans across social platforms, super-serving moms, millennials, and Latinas with authentic, inspiring content.
CafeMedia develops custom content marketing, native advertising, and influencer programs that help brands add value to users' lives and activate word of mouth. CafeMedia is a leader in helping advertisers reach the right users and generate results through premium programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners, Draper Fisher Jurvetson, and ABRY Partners as lead investors.
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