Empowering Independent Content Creators and Connecting Brands with Authentic Audiences Drives the Company Forward to Rank #1 in Food, #1 in Parenting, and #2 in Home
New York, NY (July 13, 2017) - CafeMedia, the global content collective, announced today that it now reaches 93 million unduplicated monthly US unique visitors (UVs) according to the May 2017 comScore Media Metrix® ratings. CafeMedia's increased traffic positions the publisher at #20 on the comScore top 100 properties list1 ahead of Conde Nast Digital, Buzzfeed, and Meredith Digital.
CafeMedia's mission to fuel quality digital content is rooted in its commitment to its 1,500 plus content creators. The portfolio of self-made media companies spanning multiple channels and platforms delivers mass scale, reach and engagement across "I want to" moments in food, home and parenting. The company has an incredible roster of talent and is fully focused on empowering the editorial vision of their creators by providing services and tools that better serve them and their audiences.
"We've seen a tremendous shift in the way consumers are engaging with content and brands overall," said Marisa Russell, EVP of Sales & Marketing. "We're living in the age of authenticity and relationships. Today, the independent content creator holds the most captive, engaged audience. When passion meets purpose, the results are magic and that's an advantage independent content creators have over traditional editorial organizations. A true desire to build their own brand and audience - putting their life's work and ambition into the product. It's amazing to see the results in this collaborative model."
The company has seen steady audience growth in the food category and now ranks #1 with 46.1 million UVs2 over Allrecipes and Food Network Sites. CafeMedia recently launched Marmalade, its proprietary contextual advertising platform, which uses IBM Watson AI to better categorize and tag all food content — over 500,000 recipes and posts. Marmalade gives brands the ability to target content by meal, ingredient, cuisines, prep style, diet, seasonality among other data categories.
Russell added, "Through our collaboration with our content creators, we're able to harness their collective influence, diverse content, and faithful readers to reach hyper-targeted or scaled audiences for our brand partners."
The company has also refined its flagship editorial properties including CafeMom, MamásLatinas, Revelist and Vivala to enhance the user experience with a focus on fresh daily content and increased ad viewability. In June, CafeMom launched a redesigned site that features a bold, mobile-first design, a modernized logo, color palette, and fonts plus an emphasis on social sharing to reflect the organic social growth of the site.
CafeMedia supports more than 1,500 independent content creators and is home to some of the most popular digital properties covering parenting, home, and food. Utilizing its premium ad formats, custom programs, and highly effective programmatic solutions, CafeMedia connects brands with key customer segments in authentic, powerful ways.
CafeMedia is the leading digital content company which supports and empowers more than 1,500 high-quality content creators in parenting, home, lifestyle and food categories across flagship editorial brands CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company's premium content collective, AdThrive, provides superior ad optimization support, the latest technology, and hands-on customer service to help its creators live their passions.
The company reaches 93 million monthly unique visitors, as well as 350 million social followers across platforms with authentic, inspiring, shareable content. CafeMedia develops custom content marketing, native advertising, and influencer programs that connect brands to deeply engaged audiences and is a leader in providing premium programmatic solutions
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners, Draper Fisher Jurvetson, and ABRY Partners as lead investors.
# # #
i comScore, Media Metrix® Multi-Platform Top 100 Properties Ranked Category, May 2017, U.S.
ii comScore, Media Metrix® Multi-Platform, Lifestyles - Food Ranked Category, May 2017, U.S.