Exceeding 70 Million Monthly Video Views, CafeMedia Studios Expands Digital Video Capabilities to Target Mobile Millennials and Latinas
New York, NY (June 06, 2016) — CafeMedia today announced the launch of CafeMedia Studios, a full-service premium digital video production studio, further enhancing the company's multi-platform video strategy, which already delivers more than 70 million monthly video views. CafeMedia is expanding its slate of original video series, daily social video content, and partnering with advertisers to create custom campaigns for its mobile-first millennial and Latina audiences on CafeMom, Vivala, Revelist, and MamásLatinas.
"Our millennial and Latina audiences crave video, and it has been a wonderful medium for bringing our brands to life, especially our newest brands Revelist and Vivala," says Michael Sanchez, CEO of CafeMedia. "Our editorial and production teams are rapidly developing daily shows, new series and custom branded content for partners. We're dedicated to expanding the platform and our capabilities in big ways over the next year while continuing to grow the volume of video we're creating."
CafeMedia Studios is currently creating over 250 videos per month editorially and with advertising partners like Allstate, Aquaphor, Jimmy Dean, and L'Oréal Paris. CafeMom, Vivala, Revelist and MamásLatinas host regular Facebook Live and Snapchat shows with celebrities, musicians and chefs live in the office, product launches, and red carpet events like the Latin Billboard Awards. The brands have seen viewership numbers grow steadily across all properties, reporting 70 million video views in April 2016.
CafeMedia has tapped Bibi Nuñez, Executive Producer of Video & Photo, to lead the video strategy for all brands. She joined the company as part of the leadership team that launched Vivala.com, responsible for video strategy and production. Prior to CafeMedia, Nunez was part of CNN's homepage video team producing documentaries and investigations.
"Each of our brands has a distinct point-of-view and personality. Through video we're able to connect with our audiences on an extremely personal level, incorporating their favorite bloggers, brands and celebrities," said Nuñez. "We're exploring new ways to use Snapchat, Facebook Live and love that these are additional platforms where our original video content can be consumed."
Revelist.com, CafeMedia's recently launched mobile-first destination targeting millennial women, has seen impressive digital growth numbers surpassing four million unique visitors and 76 million video views since February 2016. The brand's Facebook strategy has a heavy focus on video — launching more than 230 videos to date — with topics ranging from breaking down plus-size stereotypes, to recreating Lady Gaga's Super Bowl eye make-up, to Esther the Wonder Pig. Revelist has a loyal and growing following tuning into its weekly Snapchat-only shows which include: Motivation Monday, Eating Things, Women Crushin' It Wednesdays, Brews and the News, and BaeWatch.
For more information, please visit www.cafemedia.com or follow us on Facebook, Twitter, LinkedIn, and Instagram.
About CafeMedia: CafeMedia is a rapidly growing digital media company that delivers content that reflects the experience of every woman, no matter where she is, where she's coming from, or where she's going. The company reaches up to 75 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms.
CafeMedia developed its formula for success by becoming #1 with the mom audience — its properties, which include CafeMom, MamásLatinas, The Stir, Baby Name Wizard, Vivala, and Revelist, generate a collective 358 million page views and millions of conversations every month. CafeMedia also engages users beyond its properties, with 28 million social media followers and posts that get seen 580 million times a month on social media.
CafeMedia develops custom content marketing, native advertising, and word-of-mouth influencer programs that help brands add value to users' lives and activate word of mouth. CafeMedia is also a leader in helping advertisers reach the right users and generate results through premium programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.
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