Mobile-First Site Targeting Inspired Millennial Women Reports Impressive Digital Growth
New York, NY (May 11, 2016) - Revelist.com, CafeMedia’s recently launched mobile-first destination targeting millennial women, today announced impressive digital growth numbers surpassing one million monthly unique visitors and 76 million video views with its share-worthy content. The female-focused site features beauty and fashion inspiration, sex and relationship advice, smart personal essays, entertainment and lifestyle updates, and savvy breaking news coverage for millennial women.
“Revelist is a platform for young women -- where their individual stories can be heard and highlighted and where they can freely share their thoughts with one another,” says CafeMedia SVP, Kate Ward. “Our goal is to flood their feeds with the images, videos, and stories that matter to them and that make all women feel smart, beautiful, and included. The fast growth and strong engagement from our followers confirms that there is need for Revelist.com as a platform.”
Revelist is led by three Co-Founders, each acting as an Editorial Director overseeing one of the site’s primary verticals. April Walloga comes from Business Insider and oversees Lifestyle, Mandy Velez comes from A-Plus and oversees News & Identity, and Kirthana Ramisetti comes from New York Daily News and oversees Entertainment. They have recruited a best-in-class editorial team that represents the diversity and passion of its audience, hailing from Huffington Post, xoVain, MTV News and more.
“This diverse generation of millennial women is insatiably curious about a huge range of topics and Revelist’s editorial intention is to cover it all with a consistent level of intelligence, respect, and humor,” said CafeMedia CEO and Co-Founder, Michael Sanchez. “We reach over 37 percent of millennial women across our brands and Revelist offers advertising partners an additional authentic, informative platform that resonates with this influential audience.”
Revelist is further connecting with audiences through Snapchat, Instagram, and Facebook – reaching over 135,000 followers. The brand has a loyal and growing following tuning into its weekly Snapchat-only shows that include: Motivation Monday, Eating Things, Women Crushin’ It Wednesdays, Brews and the News, and BaeWatch. Revelist’s Facebook strategy has a heavy focus on video –launching more than 230 videos to date and tallying more than 76 million video views. Top performing videos range from a Fried Oreos instructional, to breaking down plus-size stereotypes, to recreating Lady Gaga’s Super Bowl eye make-up, to Esther the Wonder Pig, to getting rid of wine stains like a pro.
The social-driven approach extends to the stories Revelist creates, which have already generated hundreds of thousands of social shares. The top articles to date exemplify both the diversity of the target audience’s interests, as well as the supportive and empowered tone of the site, and feature incredible women that Black History Month overlooks, older women who give us cool hair goals, and a makeup artist who uses her hijab to turn into Disney princesses.
CafeMedia, formerly known as CafeMom, grew its business by becoming number one with the mom audience, reaching 33 million visitors and 358 million page views each month on its owned and operated properties. Last August, CafeMedia expanded beyond moms with the launch of Vivala.com, the first online platform of its kind highlighting real stories, video and images that represent the unique voices of the millennial Latina. Vivala quickly grew to surpass 1 million monthly visitors in under four months. With Revelist, CafeMedia takes its winning formula for quality content and user engagement to a wider audience of millennial women.
For more information, please visit www.revelist.com or join in the conversation on social media @heyrevelist.
CafeMedia is a rapidly growing digital media company that delivers content that reflects the experience of every woman, no matter where she is, where she’s coming from, or where she’s going. The company reaches up to 75 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms.
CafeMedia developed its formula for success by becoming #1 with the mom audience - its properties, which include CafeMom, MamásLatinas, The Stir, Baby Name Wizard, Vivala, and Revelist, generate a collective 358 million page views and millions of conversations every month. CafeMedia also engages users beyond its properties, with 28 million social media followers and posts that get seen 580 million times a month on social media.
CafeMedia develops custom content marketing, native advertising, and word-of-mouth influencer programs that help brands add value to users' lives and activate word of mouth. CafeMedia is also a leader in helping advertisers reach the right users and generate results through premium programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.
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