In a media environment that increasingly favors scale, CafeMedia bought AdThrive on Thursday in a deal that will triple the reach it can offer to advertisers.
CafeMedia has acquired AdThrive, a lifestyle blogger and ad monetization network. The acquisition is expected to double CafeMedia's audience reach.
Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at what the segment values most when it comes to work, money and experiences.
CafeMedia has launched CafeMedia Studios, a full-service digital video production studio to expand the company's video strategy and attract more millennials and Latinas to the publisher's four titles.
Although it's not breaking news that Snapchat is on the rise as a social media force among younger Millennial women, it's helpful to step back and understand why it has gained popularity so rapidly against Facebook, which remains the dominant channel of choice.
After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space.
While still in its infancy, CafeMedia's three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization.
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